Beer Battle Begins in Mexico as Heineken Buys Brewer

The attractive and highly profitable beer market in Mexico draws a new customer south of the border as Dutch brewer Heineken announced it was acquiring the beer unit of Mexico’s number-two brewer, FEMSA.

Between Heineken and Belgian brewing giant Anheuser-Busch InBev, the two companies now own almost all of Mexico’s brewing industry. The purchase leaves the world’s second-largest brewer, SABMiller, on the outside looking in at the lucrative Latin market. The purchase puts such brands as Dos Equis, Tecate and Sol into Heinek